|
Once engaged, Sisti & Others will assemble a core team to service your account. We will start by consulting with you to determine your goals and aspirations. We will then interview key members of your staff, as well as vendors and customers to begin to determine your existing brand image. We may even recommend research to assist in this process. We will also determine your product’s advantages, disadvantages, unique selling features, etc. And finally we will examine and evaluate your communications budget, existing advertising and other programs and evaluate them against the company’s goals and contribution to the brand image. From this data, and with your participation, we will write a new marketing plan. We will write into the plan specific recommendations and steps to dramatically enhance your brand. Following that, we will provide creative direction for your communications messages, and recommend the best way to deliver those messages. We will select vendors and manage the production and implementation of the advertising, public relations or other delivery methodologies. And we will carefully monitor the spending and results to ensure that the maximum return is achieved. By supplementing your management team without payroll and benefit expense, we efficiently bring our expertise to manage and direct your marketing efforts.
Remember, our goal is to make your marketing budget work much harder:
an increase in sales on your marketing investment, while building brand enhancement.
|
