Executive Crumple Zone

When high-energy entrepreneur Dave Powers becomes head of marketing in a large health insurance company, he has no idea he’s in for the roller-coaster ride of his life. Used to operating independently, he’s unprepared for the twists and turns of office politics, departmental turf wars, and behindthe- scenes shenanigans of narcissistic bosses and groveling sycophants.

Told in a series of emails, Dave’s roughshod ride through the corporate corridors of bureaucracy is as hilarious as it is heart-breaking. His story of creative triumphs, managerial incompetence and exasperating fiascos is an object lesson of the realities of power, greed, folly and success in today’s dysfunctional business world.

MICHAEL A. SISTI has been writing professionally for over 40 years, creating advertising copy, magazine articles, and a satirical column called Local Color. He also lectures on marketing, branding and creative thinking. He lives with his wife, Sara, in Sarasota, Florida. Click Here to Order!